The Challenge
Formerly known as Thrive Postpartum, the brand needed a refreshed identity that better aligned with its mission—offering compassionate, holistic postpartum care. With the rebrand, OWC saw an opportunity to create a visual identity that reflected the warmth, empowerment, and support they provide to new mothers. This came to life through rounded typography and a calming yet vibrant color gradient. The messaging was also refreshed to speak directly to mothers, while a separate communication path was developed to engage healthcare providers more effectively. The website was thoughtfully designed and developed to ensure mothers could easily navigate resources, access support, and feel welcomed every step of the way.
The Solution
OWC guided the transition to WeThrive, shifting the focus to collective support and thriving together. The new logo was intentionally designed to conjoin the W and E, subtly forming the word “we” while also creating the shape of a person with outstretched arms—a symbol of growth, support, and thriving. The website was redesigned with a clean, calming aesthetic, intuitive navigation, and messaging that speaks directly to new mothers. Every element was crafted to reinforce connection, trust, and empowerment.
Scope: Logo Redesign, Brand Messaging, Verbal Identity, Website Design & Development.