The Challenge
Booksmart Properties is redefining short-term rental management, ensuring homeowners maximize returns while delivering exceptional guest experiences. They needed a brand identity and digital presence that reflected this dual commitment—polished, intuitive, and built for trust. Their existing messaging didn’t fully communicate their value, and their website lacked the clarity and sophistication that matched their approach.
The Solution
OWC developed a brand messaging framework and website that capture Booksmart’s effortless yet high-value approach. The new tagline, Better homes, better stays when you Booksmart, encapsulates their mission in a simple, memorable phrase. The website design brings this to life with a clean, modern aesthetic, intuitive navigation, and messaging that speaks directly to both property owners and guests. Every element— from visual identity to copy—works together to reinforce their expertise and reliability.
Scope: Brand Messaging, Verbal Identity, Website Design & Development.