What does your business do?*
Toothtopia Family Dentistry Example:
A family-owned dental clinic providing comprehensive dental care, including preventive, cosmetic, and emergency dentistry.
Who are your customers?*
Toothtopia Family Dentistry Example:
We serve a variety of clients, including young families focused on early dental care and education for their children, working professionals seeking efficient dental services, and older adults requiring gentle, specialized care. We also attract individuals interested in cosmetic dental treatments and health-conscious clients who view oral health as integral to overall well-being.
Your expertise and authority comes from?*
Toothtopia Family Dentistry Example:
Our expertise and authority come from over 30 years of experience in the dental field, comprehensive training certified by the Global Dental Association, and on-going training in the latest dental techniques with a deep commitment to providing the best care for our community's dental health.
Understanding Your Customer: Their external problems. To effectively resonate with your customers, you must pinpoint the problems your business solves for them, this is their external problem. Customers seek out your business to solve their external problems because those problems are creating internal stress, confusion or fear.
Primary external problem*
Toothtopia Family Dentistry Example:
Difficulty finding quality, comprehensive dental care, they can trust
Secondary external problem*
Toothtopia Family Dentistry Example:
Affordability of dental procedures and treatments.
Final external problem*
Toothtopia Family Dentistry Example:
Scheduling conflicts with busy lifestyles.
Primary internal feeling*
Toothtopia Family Dentistry Example:
Worry about the unknown cost of a dental visit
Secondary internal feeling*
Toothtopia Family Dentistry Example:
Desire for an aesthetically pleasing smile and healthy teeth.
Final internal feeling*
Toothtopia Family Dentistry Example:
Fear of the pain they might experience related to the work they get done
You work with your customers to help them*
Toothtopia Family Dentistry Example:
We work hand-in-hand with our customers. We help them understand their dental needs and overcome any fears. By making personal care plans and teaching about oral health, we make sure our customers know their options. Our goal is to give a complete dental experience that cares for their overall health and comfort.
The primary service you offer*
Toothtopia Family Dentistry Example:
General and cosmetic dentistry, including regular check-ups, teeth whitening, and braces.
Unique value service*
Toothtopia Family Dentistry Example:
Patient-centered care with a focus on pain-free treatments and personalized dental health plans.
